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IN LATIN AMERICA
The world has gone global and an understanding of commerce and business practices in other parts of the world is a vital part of contemporary business education. With strong, developing economies, robust tourism sectors, and a natural entrepreneurial spirit, Costa Rica, Guatemala,and Peru are exciting places to learn about international business! Considering how fast Latin America’s small business sector is growing, the importance of micro-companies and their impact on local economies and employment cannot be underestimated. However, these small companies need marketing knowledge and help in reaching out to international customers—especially entrepreneurs struggling to compete in a global marketplace.